Relativity Media Employs Coco Johnson as Executive Vice president

Searching to grow marketing programs for movies associated with major corporate brands, Relativity Media has hired Coco Johnson as executive v . p ., marketing close ties, confirming to Relativity Boss Ryan Kavanaugh and Terry Curtin, leader, theatrical marketing. Johnson is going to be seeking possibilities to build up what the organization calls "robust marketing programs" because of its movies, transmedia efforts along with other movie, music and digital premium content created by Relativity and it is Rogue digital content studio. One of the movies she'll focus on would be the large budget action movie Immortals, The Raven and Relativity's up to now untitled Snow Whitened movie. Johnson was most lately with JiWire, a mobile media company and was at Current TV like a vice president, doing mix platform advertising sales and close ties. She's also labored at Yahoo! Variety and IFILM. Over 2 decades, she's also labored with Wired, Ziff Davis and CNET. Related Subjects Relativity Media